Jivitha
“Jivitha was created for empowering women workday with cotton comfort and timeless
I wanted beautiful, long lasting and versatile clothes for working people. Ethics had to be behind every stitch without sacrificing quality or comfort. Essentially, I sought clothes that worked as hard as I did.
Working 80-hour weeks as a HR Personnel, it was an endless struggle to find stylish, comfortable clothing adaptable enough for meetings, socializing and (finally!) relaxing. Also being a fast professional life when someone is struggling between office and socialising, it is tough to carry luggage for the events. Seeing this struggle, we at Jivitha is trying to curate products ideal for both
office and socialising.
by Manisha Agrawal - CEO
We at Jivitha also understand the charm of wearing everyday new clothes yet not interested to effect wallet. And also, the wardrobe. We at Jivitha looking forward for solution. Since launching Jivitha in 2020, I remain proud of my commitment to creating clothes that look, feel and do good. Ethically made from the finest, most soft fabrics, our collection is designed with intention, flexibility and exceptional fit at its heart.
At last, form and function come together without compromise. I hope our clothing positively transforms how you dress and helps rebuild your wardrobe too, one beautifully versatile piece at a time.
Vision
To be the go-to label for the modern working woman—offering timeless, ethically crafted wardrobe essentials that seamlessly adapt from the boardroom to after‑hours, empowering every woman to feel confident, comfortable, and effortlessly stylish every day.
Mission
Empower Women: Design versatile, long‑lasting pieces that support women through demanding workdays and vibrant social lives.
Ethical Craftsmanship: Source the softest, highest‑quality cotton and sustainable fabrics, ensuring every stitch honors fair‑wage, eco‑friendly production.
Functional Elegance: Fuse form and function so that each garment performs under pressure—built for comfort, movement, and effortless style.
Accessible Luxury: Curate collections at wallet‑friendly prices, allowing women to refresh their wardrobe with confidence and ease.
Intentional Design: Prioritize exceptional fit, adaptability, and minimal environmental impact, so our clothing looks, feels, and does good—day in and day out.
Stock at Jivitha
We are crafting the India's most comfortable and stylish wear for women.
Jivitha Available On
