About US

Manisha the founder and creator of “Jivitha” is Indian fashion personnel and has a passion to explore comfortable, unique ethnic wear. She is on a constant lookout for innovative ideas in her designs. Her strength lies in making simple, still, give elegant designs.

Manisha’s journey has been to an HR professional and had worked with many big organizations. It happened few years back when she entered into this profession, to make her passion into profession. She always believes in “THE SECRET OF GREAT STYLE IS TO FEEL GOOD IN WHAT YOU WEAR. And being a corporate professional, her experience drove her to make comfortable Kurtis yet should look elegant, stylish which is all put in designs of Jivitha.

According to her “The essence of Jivitha is to bring ethnic fashion in the heart and minds of the independent Indian working women”.


Style for Leading Lady in you


The way you present yourself has a strong impact on how you get perceived. We believe that the joy of dressing is an ART & dressing well is a form of good manners.


Jivitha a brand in itself with its own manufacturing offers a variety of classic stylish Kurtis appropriate for working wear environments. We at Jivitha always keep an eye on quality, not in terms of fabric material but also for its flawless stitching.

So your search for smart yet fashionable women’s clothing that is perfect to wear to work and beyond ends here. Whether it’s a 10-minute morning dress or a job interview or a 9-9 plan our Kurta styles are the premium essentials that you’ve been waiting for.

We have launched a variety of products in Cotton and Chanderi for various moods of your professional journey. So, whether it is a routine day or a small function at your office our kurtas will always differentiate you from others because we believe that each woman is unique, beautiful.


 Why Buy from us

Jivitha offers pure cotton product for women looking for comfortable office wear. We have created fashion statements and trends.Our Core belief has been:

  • Never compromise on quality




We believe in Stories over Seasons, Personal style over Trends and Comfort over Appearance

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